Revenue per 1,000 views by niche and audience country
| Niche \ Country | US | UK | DE | JP | BR | IN |
|---|---|---|---|---|---|---|
| Finance / Business | $5–15 | $4–12 | $3.25–9.75 | $2.75–8.25 | $1.25–3.75 | $0.75–2.25 |
| Insurance / Legal | $8–20 | $6.40–16 | $5.20–13 | $4.40–11 | $2–5 | $1.20–3 |
| Tech / Reviews | $3–8 | $2.40–6.40 | $1.95–5.20 | $1.65–4.40 | $0.75–2 | $0.45–1.20 |
| Real Estate | $5–12 | $4–9.60 | $3.25–7.80 | $2.75–6.60 | $1.25–3 | $0.75–1.80 |
| Education | $3–7 | $2.40–5.60 | $1.95–4.55 | $1.65–3.85 | $0.75–1.75 | $0.45–1.05 |
| Gaming | $1–4 | $0.80–3.20 | $0.65–2.60 | $0.55–2.20 | $0.25–1 | $0.15–0.60 |
| Entertainment / Vlogs | $1–3 | $0.80–2.40 | $0.65–1.95 | $0.55–1.65 | $0.25–0.75 | $0.15–0.45 |
Cells are the US niche band × each country's creator-reported rate factor. YouTube publishes no official per-country RPM table — these are planning bands from creator-reported figures, and your Studio revenue report always outranks them.
| Country / Region | Rate Factor | Sample: $6 US RPM becomes |
|---|---|---|
| United States | 1.00× | $6.00 |
| Nordics | 0.85× | $5.10 |
| United Kingdom | 0.80× | $4.80 |
| Australia | 0.75× | $4.50 |
| Canada | 0.70× | $4.20 |
| Germany | 0.65× | $3.90 |
| Japan | 0.55× | $3.30 |
| Mexico | 0.30× | $1.80 |
| Brazil | 0.25× | $1.50 |
| Philippines | 0.20× | $1.20 |
| Southeast Asia | 0.18× | $1.08 |
| India | 0.15× | $0.90 |
| Nigeria | 0.12× | $0.72 |
Factors are relative multipliers, not absolutes — they compress what advertisers pay in each market into one number a channel can actually use.
| Format | Creator-Reported RPM | 1M Views Earns |
|---|---|---|
| Long-form (all niches) | $1 – $20+ | $1,000 – $20,000+ |
| Shorts (pooled rate) | ~$0.05 – $0.15 | ~$50 – $150 |
Shorts pay from a pooled fund, not per-view auctions, which is why 1M Shorts views at a reported ~$0.08 average earn about $80 — the same views on a $4 long-form RPM earn $4,000. Shorts are a discovery engine; the RPM math is just honest about it.
RPM is the one number that turns views into money: your total revenue divided by total views, scaled to a thousand. It already includes YouTube's 45% cut and the views that ran no ad, which is why it's lower than CPM and more useful for planning. This calculator estimates it from the two inputs that dominate it — niche and audience geography — and converts your monthly views into a revenue band rather than a single fake-precise number.
Start with your niche's creator-reported US band. Multiply by your primary country's rate factor. If your audience is split, blend the two countries' factors weighted by view share, then apply the blend. Monthly revenue = views ÷ 1,000 × RPM; annual is monthly × 12. The band's low and high ends stay a band all the way through — the point is the range, not a midpoint dressed up as a prediction.
Set your niche and check the US band first — that's your ceiling. Then set your real audience geography from Studio's Geography report, blend a secondary country if you have one, and read the band. If you've been monetized for 90+ days, replace every assumption with your actual RPM from Studio and use the calculator only for what-if work: what happens if the audience shifts, if a new vertical doubles your view count at half the RPM, if Shorts views grow.
A finance channel with 100,000 monthly views, audience 60% US and 40% India. The blended factor is 0.60 × 1.00 + 0.40 × 0.15 = 0.660. Finance's $5–15 US band becomes $3.30–$9.90 blended RPM (midpoint $6.60). Monthly revenue: 100,000 ÷ 1,000 = 100 thousand-view units, so $330 to $990 a month, midpoint $660, or $3,960 to $11,880 a year. Every figure is plain arithmetic: 5 × 0.66 = 3.30, 15 × 0.66 = 9.90, 100 × 6.60 = 660, 660 × 12 = 7,920.
For contrast, the same views on a single-country US gaming audience ($1–4 band) yield $100–$400 a month — and 1M Shorts views at the pooled ~$0.08 rate about $80. Niche and geography aren't tweaks; they're the whole game.
RPM = revenue divided by views, times 1,000. It's what you earn per 1,000 views after YouTube's 45% cut and after non-monetized views are counted in the denominator, which is why RPM is always lower than CPM. Example: $3,000 of revenue on 500,000 views is a $6.00 RPM. YouTube Studio reports your actual trailing RPM under Analytics, Revenue.
There is no platform-wide RPM. Creator-reported bands run from about $1-3 in entertainment and gaming to $8-20+ in insurance and legal topics for US-heavy audiences, with finance around $5-15. Anything above your channel's own trailing average is a good month; chasing a niche purely for RPM rarely works if you can't hold retention in it.
Advertisers bid per viewer market. Against a US baseline, creator-reported RPM runs roughly 80% for UK audiences, 65% for Germany, 55% for Japan, 25% for Brazil, and 15% for India. The same video with the same view count earns very different amounts depending on where viewers live, which is why two identical channels can report wildly different RPMs.
Weight each country's factor by its share of views and multiply by your niche band. Example: 60% US and 40% India on a finance channel blends to 0.60×1.00 + 0.40×0.15 = 0.66 of the US rate, so a $5-15 niche band becomes roughly $3.30-$9.90. The calculator does this automatically when you set a secondary audience share.
CPM is what advertisers pay per 1,000 ad impressions, before YouTube's revenue share. RPM is what lands in your account per 1,000 video views, after the 45% platform cut and including views that showed no ad. RPM is the number for planning income; CPM is the number for understanding advertiser demand.
The usual suspects, in order: seasonality (Q4 holiday budgets lift RPM, Q1 reliably dips), audience geography shifting (a video going viral in a lower-rate market drags the average), monetized playback share falling, and video length dropping below the 8-minute mid-roll threshold. Compare the Revenue per 1,000 views report month over month in Studio before changing strategy.