Schema Markup Generator — Free JSON-LD SEO Tool

Frequently Asked Questions

Is this schema markup generator free?

Yes. It runs entirely in your browser with no signup, and nothing you type is sent to a server. You can generate as many JSON-LD blocks as you like.

Where do I put JSON-LD schema on my page?

Paste the full script tag into the page's head or body. Google reads JSON-LD in either place. Put it on the page the markup describes: Organization on the home page, Product on each product page, Article on each post.

Does schema markup improve rankings?

Not directly. Google has said structured data isn't a ranking factor. It helps search engines understand the page and can make it eligible for rich results, which often earn more clicks than a plain blue link.

Do FAQ and HowTo schema still work?

Not for Google rich results. HowTo was deprecated in September 2023, and FAQ rich results were removed for all sites in May 2026. The markup is still valid Schema.org and won't hurt you, but it won't change how your listing looks in Google.

How do I test my schema markup?

Use Google's Rich Results Test to see which rich results a page is eligible for, and the Schema Markup Validator at validator.schema.org to check general syntax. After launch, Search Console's Enhancements reports flag errors across your site.

Can I have more than one schema type on a page?

Yes. A product page can carry Product, BreadcrumbList and Organization markup at once. Use separate script blocks or one @graph array, and make sure the details don't contradict each other.

Related tools

Read our guides · Browse all tools

What is Schema Markup?

Schema markup (structured data) is a standardized vocabulary, maintained at Schema.org, that tells search engines what the things on a page actually are: this number is a price, this date is when the event starts, this name is the author. You add it as a block of JSON-LD, and Google, Bing and other crawlers read it alongside your visible content. Get it right and some page types become eligible for rich results, the enhanced listings with star ratings, prices, dates or video thumbnails.

This generator builds that JSON-LD for 24 common types. Pick a type, fill in the fields, and the output updates as you type. The copy button wraps it in the <script type="application/ld+json"> tag for you, so it's ready to paste.

Why Schema Markup Matters for SEO

Rich results: Product, recipe, event, job and video markup can earn listings that take up more space and show key details before anyone clicks.
Clearer understanding: Structured data removes guesswork. A page about "Apple" with Organization markup isn't mistaken for a page about fruit.
Knowledge panels: Organization and LocalBusiness markup help Google connect your logo, address, phone number and social profiles to your brand.
AI search: AI Overviews and chat-style search engines pull from pages they can parse cleanly. Markup doesn't guarantee a citation, but it makes your facts easy to extract.

One thing schema isn't: a direct ranking factor. Google has said plainly that structured data helps it understand and display a page, not rank it higher. The payoff is in how your listing looks and how accurately you're understood.

Which schema types still get rich results?

Google has trimmed its list of supported features several times since 2023, so a lot of older advice is out of date. Here's where the types in this generator stand.

Schema type	Google rich result (as of September 2026)	Typical use
Product	Yes: price, availability, review stars (product snippets and merchant listings)	Online stores, product pages
Recipe	Yes: image, rating, cook time in results and recipe carousels	Food blogs
Event	Yes: date and venue in the event experience	Concerts, classes, meetups
JobPosting	Yes: listing in Google's jobs experience	Careers pages, job boards
VideoObject	Yes: video thumbnail, duration, key moments	Pages with an embedded video
Review / AggregateRating	Yes, but only nested on eligible types, and not for self-serving reviews of your own LocalBusiness or Organization	Product and recipe ratings
SoftwareApplication	Yes, when it includes a rating or review	App and tool pages
Organization / LocalBusiness	No snippet, but feeds logo, contact details and knowledge panel info	Home page, contact page, local business sites
Article / BlogPosting / NewsArticle	No dedicated snippet; helps Google read headline, author, image and dates	Blog posts, news
BreadcrumbList	Shown on desktop; Google dropped breadcrumb display from mobile results in January 2025	Any site with a category structure
FAQPage	No. Limited to government and health sites in August 2023, and removed from all results in May 2026	Still valid Schema.org, still readable by other crawlers
HowTo	No. Deprecated in September 2023	Same as above
Course	Course Info rich result is among the seven features Google began phasing out in June 2025	Course pages
Person, Place, Service, Offer, MedicalCondition	No standalone rich result	Describing entities for search engines and AI systems

Markup for a type that no longer earns a rich result isn't harmful. Google has said unused structured data doesn't cause problems, and other search engines and AI crawlers can still read it. It just won't change how you look in Google.

How to Add Schema to Your Site

1. Generate your JSON-LD using the tool above
2. Copy the output (the copy button includes the script tag)
3. Paste it into your page's <head> or <body>. On WordPress, a header-scripts plugin or your SEO plugin's custom schema field works
4. Test with Google's Rich Results Test for rich result eligibility, and the Schema Markup Validator for general Schema.org syntax
5. After it's live, watch the Enhancements reports in Google Search Console for errors

Worked example: a local bakery

Say you run a bakery. Choose LocalBusiness, enter the name, street address, city, phone, opening hours as Mo-Sa 07:00-15:00 and a price range of $$. The output is a single JSON object with "@type": "LocalBusiness" and a nested PostalAddress. Paste it on your home page or contact page, not on every page. Save Product markup for pages about a specific item, like an online order page for a cake with its price. Adding Product to a general page about your shop isn't what the type is for, and Google ignores or flags it.

Common schema mistakes

Marking up content that isn't on the page. Google's guidelines require structured data to describe visible content. Ratings, prices or FAQs that exist only in the JSON-LD can earn a manual action.
Self-serving reviews. Stars on your own LocalBusiness or Organization markup, taken from reviews you collected yourself, aren't eligible for review snippets.
Wrong date and duration formats. Dates should be ISO 8601 (2026-09-29 or 2026-09-29T19:00-05:00), and durations use the PT format: PT1H30M for 90 minutes.
Relative URLs. Use full URLs with https:// for url, image and logo.
Duplicate, conflicting blocks. If a plugin already outputs Organization schema, adding a second one with a different name or logo sends mixed signals. View your page source before pasting.

Schema Type Guide

Organization: Brands and companies. Name, logo, URL and social profiles
LocalBusiness: Brick-and-mortar businesses. Address, hours, phone and price range
Product: E-commerce items. Price, availability, brand, SKU and reviews
Article/BlogPosting: News and blog content. Headline, author, image and dates
Recipe: Ingredients, steps, cook time and nutrition
Event: Workshops and concerts. Dates, venue and tickets
FAQPage and HowTo: Still valid Schema.org, but no longer shown as rich results in Google

Working with the output? The JSON formatter will pretty-print or validate a block you've edited by hand, and the meta tag generator handles the title, description and Open Graph tags that sit next to it in your head.