How Much Should Influencers Charge?
The standard formula is $100 per 10,000 followers for Instagram posts. TikTok commands higher rates ($200-500 per 10K). YouTube integrations start at $500 per 10K. Adjust based on engagement rate (above 3% = premium), niche (finance and tech pay more), and exclusivity.
Factors That Affect Your Rate
- Engagement Rate: Higher than 3% lets you charge 20-50% more
- Niche: Finance, tech, and B2B pay 2-3x more than lifestyle
- Usage Rights: Brand usage (ads, website) = 2-5x base rate
- Exclusivity: Not working with competitors = 30-100% premium
- Deliverables: Stories, carousels, reels bundled = package pricing