Your link in bio should hold three to six links, with the one thing you most want people to do right now at the top. That's usually your newest video or product, followed by the page that earns you money, an email signup, and your other active channels. Here's what each platform allows, what to include for different kinds of accounts, and how to word buttons so people actually tap them.
Social apps want people to stay inside them, so they're stingy with clickable links. Captions on Instagram don't turn URLs into links. TikTok hides the website field on personal accounts until you hit a follower threshold. YouTube stopped making links clickable in Shorts descriptions in 2023. The one place every platform reliably lets you link out is your profile.
A link-in-bio page turns that one link into a menu. It's a single mobile page with your name, a line about what you do, and a short stack of buttons. You put its URL in every profile, and when something changes you update the page once instead of editing five apps.
Rules shift every year or so, but as of late 2026 this is where things stand:
| Platform | Profile links allowed | Worth knowing |
|---|---|---|
| Up to 5 | Only the first shows on the profile; the rest sit behind a tap. Links in captions aren’t clickable. | |
| TikTok | 1 website link | Personal accounts need 1,000 followers; business accounts get it right away but lose most of the music library. |
| YouTube | Up to 14 | The first link shows next to your channel name. Links in Shorts descriptions aren’t clickable. |
| Threads | Up to 5 | Added in 2025. As with Instagram, the first link gets most of the taps. |
| X | 1 website field | Plus whatever fits in the 160-character bio text. |
| 1 website | Claiming the website also attributes your pins to it. |
Notice the pattern. Even where you're allowed several links, the first one gets the attention. That's the real case for a link page: one slot, pointing at a page you control, where you decide the order.
Fewer things than you think. A page with 15 buttons makes visitors read, and most of them won't. Aim for three to six links, ordered by what you most want someone to do right now:
What that looks like depends on who you are:
| Type of account | Top link | Then | Leave off |
|---|---|---|---|
| YouTuber / streamer | Latest video or stream schedule | Merch, membership, newsletter | Every old video playlist |
| Small online shop | Bestseller or current sale | Full shop, shipping info, reviews | Your personal accounts |
| Freelancer / coach | Book a call | Portfolio, rates, testimonials | A "blog" you haven’t updated in a year |
| Local business | Menu, booking or directions | Hours, phone, Google reviews | Links that need a login |
| Musician | New release (pre-save or stream) | Tour dates, merch, mailing list | Every streaming service as its own button |
Say what happens when someone taps. "Watch the new episode" beats "YouTube." "Book a free 15-minute call" beats "Contact." "Shop the fall drop" beats "Store." A verb plus the outcome tells people why they'd bother, and it quietly filters out taps from people who were never going to buy.
Keep labels short enough to fit on one line on a phone, roughly 25 to 30 characters. If a button needs a sentence to explain it, it probably shouldn't be on the page.
People land on your page from an app, usually on a phone, often with a slow connection. A few small things decide whether they stay:
A hosted link-in-bio service is quick to set up and usually comes with click stats, but the page lives on their domain and the nicer themes often sit behind a subscription. A page on your own site takes a little more setup, costs nothing extra if you already have hosting, and keeps every visit on your domain.
Our link-in-bio builder sits in between. You add your name and buttons, watch a live phone preview, and copy the finished HTML into any site builder or your own hosting. It runs in your browser, so nothing is uploaded or stored.
Look at taps, not just visits. Most hosted tools show clicks per button, and on your own site you can add UTM tags to each link so your analytics shows where traffic came from. If the top button isn't getting the most taps, the label or the order is the problem, not the audience.
It also helps to compare against how engaged your audience is in the first place. If only a small slice of followers interact with your posts, a small slice will tap through to your bio, and the engagement rate calculator gives you that baseline. For in-person promotion, print a code from the QR code generator that points to the same page, so business cards, flyers and packaging all lead to one place you can update.
Add your links, preview it on a phone frame, and copy clean HTML. No signup.
Link in Bio Builder →Put your single most important link first, follow it with the one that pays you and a way to reach people off-platform, and stop at around six buttons. Use verbs on every label, keep the page fast, and prune dead links whenever you post something new.
Three to six links, in priority order: your current top priority (a new video, product, or booking page), the page that makes you money, an email signup, your other active channels, and a contact or FAQ link.
Up to five. Only the first appears on your profile; the others show when someone taps it, which is why many people use one link pointing to a link-in-bio page.
Personal TikTok accounts need 1,000 followers before the website field appears. Switching to a business account unlocks it right away, but business accounts only get the Commercial Music Library.
It does a different job. A link page is a quick menu for social visitors on phones, while a website holds deeper content. Many people host their link page on their own website domain to get both.
Whenever you publish or launch something new, and at least check it monthly. Remove sold-out products, expired offers and old giveaways so the page doesn't look abandoned.